MGM Springfield.
Launched and grew the social media community for MGM’s Springfield nightlife and entertainment sector, and spearheaded the development and implementation of a social media outreach strategy.
Created and established social media accounts for the nightlife and entertainment sector including Commonwealth Bar & Lounge, Knox Bar, and Topgolf Swing Suite.
Focused on three KPI metrics for Instagram: Increasing followers, likes, and engagement.
Built an editorial calendar with curated visuals and copywriting; scheduled content using Sprinklr software, publishing 20+ posts a week.
Sourced and partnered with vendor photographers to produce high-quality imagery, providing creative direction to align visuals with brand standards.
Conducted social listening using Sprinklr software to track and monitor conversations and manage over 1k comments and questions directly.
Grew the social media community for each venue, building a combined 4k followers within the first 3 months.
Mobile app mock-up for Instagram feed and profile created with Sketch.
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