The Haymaker.
Website design and social media management for The Haymaker, a hip neighborhood bar offering craft cocktails, an extensive whiskey selection, and a rotating lineup of diversity-focused chef residencies.
Redesigned the Haymaker’s website with clean and minimal content, improving usability.
Optimized mobile SEO which accounts for 75% of the website’s visitors.
Implemented an email capture form, generating 80+ new leads with a 40% conversion rate.
Added an interactive Google Maps link to enable user navigation.
Website mock-ups for desktop and mobile, created with Sketch
Social Media Management
Proactively managed The Haymaker’s Instagram account, creating quality content that engaged with their online audience and grew their follower base.
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Enhanced social media content, and increased engagement and follower growth.
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Strengthened social media visibility through compelling storytelling and community engagement.
Produced quality content including photos, videos, and graphics.
Planned interactive collaterals, including polls, reposts, and giveaways.
Created a content calendar to include national awareness days and events relevant to the brand.
Collaborated with foodie influencers on cross-promotion campaigns to generate awareness and gain new followers.
Applied relevant hashtags to amplify content.
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Raised engagement by 75%, averaging 300+ impressions and doubled our following.
